
First and foremost, we want to thank you for your continued investment with EI Activator! Without your loyalty and support, we would not be able to continuously provide our members with valuable benefits and actively develop our EIA community. Put simply, you make what we do possible!
Can you believe that it’s been one whole year since you first joined? Since that time, your membership has enabled us to accomplish so many initiatives:
- We were able to build community and create a safe space for you to be yourself and more!
- We held our first international online conference 'UNconfined' with four international keynote speakers back in 2021!Â
- We launched the EIA Activator Tool and you were the first to experience the story behind the tool and its unique value proposition.
- We had our THIRD EIA Trainer certification intake and are eagerly awaiting the celebration of this year-long journey to help and support us to equip even more people around the world to grow strong EI and relational skills.
- We journeyed through 40 (and counting) EI genes, met amazing EI experts, connected with like-minded people, made new friends and built new connections! So many testimonials of personal growth and insights shared and experienced!
- We established our complimentary support programme "UNwrapped" Conference in 2023!
- As a value-add, we established EIA Care Groups to reach out and connect with other EIA Members in the community
- We launched our first-ever EIA Book Club in 2024!
We hope you’ve been able to personally benefit from your membership with EI Activator. We are standing on your shoulders for believing in us, for trusting the process and transformational learnings and experiences and help establish what EIA stands for today! We would certainly not have come this far without your support and commitment. We are forever grateful to you! If for some reason(s) we did not provide the benefits you were hoping for, let us fix that right away! Email us at [email protected] to see how we may better meet your needs.
If, like most of our members, you are satisfied with your membership, consider renewing by following the prompts below. Your early renewal will help us plan for Year 2's program and content delivery. Make sure to let us know if you have any suggestions. We’d love to hear your feedback!
We are so looking forward to a new year of opportunities, brand new content delivery, more intentional growth, even more strengthened relationships, connections and more impactful, positive differences in our own lives and in the lives of people we serve! We hope for you to continue journeying with us in 2025 towards new heights - we are going higher, together!
Annatjie, Arnel, and LynetteÂ
The most comprehensive membership program for deeper insight into individuals, new skills for interpreting and adapting emotions, thought patterns, behavior and interaction ... and lasting influence within and beyond your current circle
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As an EIA Member in good standing, you qualify for yet another year of membership at the special EIA Membership subscription fees!
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Please scroll down to read more about EIA Membership renewal and other special inclusions when you renew!
The EIA Membership is the only comprehensive membership program of its kind that not only shows you a proven roadmap to embrace and deal with everything that stands between you, healthy relationships and the fulfilling of your purpose - but how to practically apply the new awareness and skills as part of personal development or as part of your coaching business.
We got a whole new 12-month programme mapped out and planned for 2025! For another year of journeying with the EIAÂ Â
You will:
◾ Continue to be fully at home with yourself, others, and your world (instead of being sabotaged by character flaws in yourself and others)
◾ No longer be a victim of or allow the same cycles that threaten your purpose and keep you trapped in frustrating circumstances and relationships
◾ Continue to grow beyond the limitations set by temperament weaknesses
â—ľ Continue to embrace and deal with everything that stands between you, healthy relationships and the fulfilling of your purpose, using a proven roadmap as well as dedicated support from your EI coaches, each step of the way
◾ Have access to even more!! EIA tools especially designed to ensure successful transformation and EIA skills transfer
◾ Learn even more about other tree types that are not like you (Tall Trees philosophy), for greater insight into all basic tree types
◾ Be able to make a definite plan and uphold your plan to have a meaningful life, live purposefully and intentionally
â—ľ Have access to your own unique EI Activator report with personalized growth tips on each of the 41 EI elements
â—ľ Continue to develop a high level of emotional awareness and operating from this new awareness level in achieving healthy relationships and goals, with confidence and courage
Â
Seeing you in the EIA Membership Experience 2025 is an exciting moment we look forward to!

Annatjie van Zyl
Director and Co-author of the EI Activator, Director: Training and Facilitation at Tall Trees Profiles, Personality types and Temperament Expert and Consultant.

Lynette Berger
Chartered Accountant (SA), Director and Co-Author of the EI Activator, Business Owner: YourEmpoweredPotential, JohnMaxwell Independent Executive Director, Teacher and Coach, Leadership Expert

Dr Arnel Huisamen
MA (Social Work), MA (Positive Psychology), PhD (Social Work) and Director EI Activator. Tall Trees and Evergreen Parenting Facilitator, personality types, temperament and relationship expert.

Optional: Exclusive opportunity to elevate your EIA Experience with FOUR NEW products!! 🤩🎉
We’re thrilled to invite you to continue your Emotional Intelligence Activator (EIA) journey with a renewal membership at a much lower fee for 2025—an exclusive opportunity just for our valued members like you!
But that’s not all. This year, we’re taking your EI experience to new heights with access to 4 transformative new products that seamlessly align with the EIA success path:
- Spiritual Principles: Explore the intersection of faith and emotional intelligence for deeper purpose and connection (R50 per month | R500 per year).
- Positive Psychology: Enhance your well-being with actionable insights rooted in optimism, gratitude, and resilience (R50 per month | R500 per year).
- VIA Character Strengths: Unlock your unique strengths to thrive personally and professionally (R50 per month | R500 per year).
- PERMA+4: Build a thriving workplace culture with this powerful framework for well-being and success (R50 per month | R500 per year).
These products are exclusively available to Renewing EIA Members for Year 2—keeping them within the structured, proven context of the EIA success path. Each offering is carefully designed to uplevel your growth and provide practical, impactful tools to help you thrive in every area of life and work.
Don’t miss this chance to renew your commitment to growth and gain access to these incredible new resources!
All details are in the checkout pages! đź’“

The EIA Member Experience will include
(A total value of R27 310 / $1 519)
- Continue to use, apply and reflect on your unique EI Activator ReportÂ
- The EIA Landscape Success Path - a printable roadmap, ALL NEW and NEXT LEVEL!! content in all 41 EIA areas, guided by your EI Activator mentors and coaches
- Extended access for another 12 months, 24/7 to the Year 1 EIA Content Library (All 41 EIA Genes) - You keep access to all this content, whilst you remain a member in good standing.
- ** NEW: Year 2 ** 12 months 24/7 access to the 2025 EIA content library - where all your growing membership content is stored, updated and easily accessible.
- Continued access to ALL the previous Membership content PLUS Bonus content (included within the EIA Library)
- NEW Reflection exercises - designed to ensure transformation and skills transfer.
- Even MORE! Information about the Tree Types that are not like you, for greater insight into all basic types.
- Exclusive access to the team of EI experts on the member page on Facebook for feedback and 1:1 support.
- ** NEW ** resources per topic, e.g. action guides, top tips, infographics, blogs, articles videos, podcasts, worksheets
- Affiliate marketing opportunities
- Monthly Group Coaching
- One-on-one coaching sessions with Lynette
Plus: Receive this Renewal Bonus when you enrol for YEAR 2 EIA Membership! (Value: R1 782 | $97)

ATTITUDE:
Source: The Difference Maker. Making your attitude your greatest asset. John C. Maxwell
In his book, The Difference Maker, John Maxwell refers to attitude as the paintbrush of your mind - it can color every aspect of your life - as bright & beautiful, full of hope, or dark & dreary, expecting bad weather.
The important fact is that we all have an attitude, or even different ones for different circumstances or people. And we may not even be aware of our attitude.
In this session we will dive into the following themes regarding attitude:
You will learn:
• How attitude is formed
• What attitude CAN NOT do for you
• What attitude CAN do for you
• The 5 main attitude obstacles
You will also be challenged to become self-aware and think about your attitude with some reflection questions.
Join me for some discoveries and growth. As John Maxwell states: “Attitude isn’t everything, but it’s the main thing.”
All my best,
Annatjie
That's not all: Receive this value-added service when you enrol for another year at the EIA! (Value: Priceless!!)
Are you ready to unlock your full potential? Let's embark on this transformative journey together.
Introducing: Complimentary 1-Hour Laser-Focused E-Coaching Sessions
I'm excited to offer you a unique opportunity to experience the power of personalized coaching at absolutely no cost to you. In these 1-hour sessions, you have the chance to explore any topic that matters to you, whether it's related to your career, personal development, or anything in between.
Why You Should Seize This Opportunity:
1. Tailored to You:Â This isn't a one-size-fits-all approach. I'll work with you to tailor the coaching session to your specific needs, challenges, and aspirations.
2. Real Results:Â You'll leave the session with actionable insights and a clear path forward. I'll provide you with some preparatory work to ensure our time together is maximally productive.
3. Exclusive Access: Personal coaching sessions of this caliber can typically cost over R2000 per hour! But as a token of our appreciation for your membership, this opportunity comes to you at absolutely no additional cost.
4. Investing in You:Â I believe in your potential, and I'm committed to supporting your growth journey. This is my way of investing in your success.
What's Expected:
- Serious Commitment:Â Come to the session prepared. I'll provide you with a bit of homework and guidance ahead of our meeting. This commitment ensures that our session is focused and valuable.
- Your Feedback: Your insights matter. After the session, I'd appreciate your feedback to continuously improve our coaching experience. Next year, I'm taking my personal growth and development a bit further, so that I can serve you even better!
What is even more special, is that you get to experience coaching, which is also based on Positive Psychology principles!Â
Reserve Your Spot:
Spaces for these exclusive coaching sessions are limited. I'm ready to meet you where you are, on your journey to success. The sessions are usually available on Fridays (first come, first serve basis), providing you with a convenient opportunity to connect and grow.
Topics to Consider for Your Coaching Session:
Here are a few general topics you might find valuable to explore during our session:
 - Career growth and advancement strategies
 - Overcoming challenges in your current role
 - Time management and productivity techniques
 - Enhancing your leadership skills
 - Work-life balance and well-being strategies
 - Transitioning to a new role or industry
 - Goal setting and action planning
 - Business Building, and more!
Remember, this coaching session is all about you and your unique journey. Let's work together to create meaningful breakthroughs.
I can't wait to connect with you and support you in reaching new heights of success. This is your moment—seize it in 2025!


You'll be Backed by a Risk-Free 14-Day Guarantee
Let us say this upfront:
The EIA Membership is the most comprehensive step-by-step experience for individuals, coaches and mentors who are excited and COMMITTED about gaining deeper insight into new skills for interpreting and adapting emotions, thought patterns, behaviour, interaction ... for lasting influence within and beyond their current circles.
Our community is highly-curated and filled with helpful, motivated and super-supportive members who are already highly skilled in Emotional Intelligence, Leadership and much more! When you rejoin, you will remain part of this special group.
If you don't feel totally confident and motivated by the step-by-step, proven roadmap towards becoming and remaining a highly skilled EIA member, simply reach out, show us you've put in the work and we'll refund your investment.Â
Burning Q's like-minded individuals, coaches and mentors asked before grabbing renewal access ...
What happens once I enrol?
Until when do I have time to enrol?
Do I need to invest in any other material?
I'm feeling a bit overwhelmed by all the things I'm going to need to learn and execute inside this program. Are you sure I can do this?
Can I continue to access the EIA Membership Portal content released during my enrolment after I cancelled?
What if I have more questions?
Not yet ready for a full YEAR 2 EIA Membership commitment?
Then maybe you will be interested to learn more about our other easy-accessible products on offer
- Click below to learn more! -
Do not join YEAR 2 Membership, but have your YEAR 1 Content Library remain open
$15 | R200 per month (cancel anytime)
Includes all 41 EIA lessons, recordings to monthly Q&As and masterclasses, as well as all bonus content received throughout your Year 1 EIA Membership
I'm not ready for YEAR 2 Membership yet, please keep my Year 1 content library open at $15 | R200 per monthGot any questions?
You are most welcome to contact the EIA Team with your question(s) - we will be glad to assist! Send your question to [email protected] and we will respond at our soonest convenience
Want to see more options on Year 2's content - without a Full Membership? Or want to explore a specific EIA area?
Then look no further - you have options!

Knowing
[Me, You, Us & The World]
$119 | R1 900 - one year access
YEAR 2 EIA CONTENT
"I choose to discover, embrace and actively engage with who I am, who you are, and who we can be together in our world."
Topics covered:
SELF-AWARENESS genes (Knowing ME)
CONNECTING genes (Knowing YOU)
COMMUNICATING genes (Knowing US)
ENVIRONMENTAL IQ genes (Knowing THE WORLD)

Flowing
[Me, You, Us & The World]
$119 | R1 900 - one year access
YEAR 2 EIA CONTENT
"I choose to adapt what I do and how I do it, to positively influence myself, who you are and what you do, and to be more intentional about the way we impact the world together."
Topics covered:
WORTHINESS genes (Flowing with ME)
FLEXIBILITY genes (Flowing with YOU)
TEAMPLAYER genes (Flowing with US)
REALITY-CHECK genes (Flowing with THE WORLD)

Growing
[Me, You, Us & The World]
$119 | R1 900 - one year access
YEAR 2 EIA CONTENT
"I take responsibility for my own wellness and commit to continual growth, while encouraging your growth and our growth for our world's benefit."
Topics covered:
PERSONAL GROWTH genes (Growing ME)
GENEROSITY genes (Growing YOU)
TEAMBUILDING genes (Growing US)
EXTERNAL IMPACT genes (Growing THE WORLD)

ME Product only
[Knowing, Flowing & Growing]
$119 | R1 900 - one year access
YEAR 2 EIA CONTENT
Do I know myself? Can I manage and express my impulses, feelings, thoughts, stresses, and desires?
How much do I trust myself, reveal my authentic self and employ helpful thought patterns in order to reach my goals?
How do I overcome pride, shame, fear, and hindrances to pursue my passions without burning out?
Topics covered:
SELF-AWARENESS genes (Knowing ME)
WORTHINESS genes (Flowing with ME)
PERSONAL GROWTH genes (Growing ME)

YOU Product only
[Knowing, Flowing & Growing]
$119 | R1 900 - one year access
YEAR 2 EIA CONTENT
How observant am I to notice your needs and boundaries and how courteously do I respond and communicate?
How well do I make a connection with you to collaborate with realistic mutual expectations and with appropriate use of authority?
How well do I empower you to reach your potential through encouraging support and appreciation?
Topics covered:
CONNECTING genes (Knowing YOU)
FLEXIBILITY genes (Flowing with YOU)
GENEROSITY genes (Growing YOU)

US & THE WORLD Product only
[Knowing, Flowing, Growing]
$129 | R2 100 - one year access
YEAR 2 EIA CONTENT
How do I speak and listen in a group setting during work and socializing, and what do I bring to the conflict and communication culture of my team?
How teachable am I within the team and how well do I play my part with respect for the process and positions of my teammates?
How well do I use my leadership style to solve problems, develop the team, and promote each team member to maximize their opportunities?
Topics covered:
COMMUNICATION genes (Knowing US)
TEAMPLAYER genes (Flowing with US)
TEAMBUILDING genes (Growing US)
ENVIRONMENTAL IQ genes (Knowing THE WORLD)
REALITY-CHECK genes (Flowing with the THE WORLD)
EXTERNAL IMPACT genes (Growing THE WORLD)
Got any questions?
You are most welcome to contact the EIA Team with your question(s) - we will be glad to assist! Send your question to [email protected] and we will respond at our soonest convenience