Your choice -  your growth!

We know how to maximize your DNA and we can't wait to hear you say "I'm ready!"

Through the various levels of membership and training offered by the EIA Team, our EI Activator community can choose their level of engagement. Join our occasional free masterclasses and boot camps, or level up and embark on a clear growth path. Go for gold by applying to become an EIA coach. 

Lynette Berger CA(SA), MCom

(Co-author of the EI Activator Report and Co-founder of the EIA)

A couple of years ago, I exchanged my corporate role as Senior Financial Manager and acting CFO within the oil and gas industry to follow my heart’s desire – that of making an impactful difference in the lives of young upcoming professionals. Little did I know how this dream would unfold in something unimaginable!

I always loved the academics and completed my Masters degree during 2015 in South African and International Taxation. My mini-dissertation was based on the Income Tax implications of Bitcoin exchange transactions. But the dream unfolded even more, when my passion for coaching, teaching and mentoring resulted in several more opportunities.

Apart from being involved in the lecturing and assessment of young upcoming professionals, I met with Hettie Brittz and Annatjie van Zyl – Founders of Tall Trees Profiles and became a certified facilitator in the Tall Trees philosophy on temperament styles.

A further business partnership was established when I engaged with Tall Trees Profiles and ProBeta Training to introduce leadership training and developmental courses to the accounting, tax and auditing profession in South Africa.  The partnership is currently involved in a project on Emotional Intelligence, in matching one’s EI DNA to the situations in which one will naturally excel first, and then to take on more challenged areas in one’s own EI DNA, and grow tall.

I am also an accredited trainer and consultant in DISC dimensions,  certified JohnMaxwell Team Member, speaker, trainer and coach and Executive Director to the JohnMaxwellTeam, where I serve under the leadership and mentorship of Dr John C. Maxwell, Paul Martinelli (President of the JohnMaxwellTeam), Roddy Galbraith (Speaker lane) and Marc Cole (Leadership lane).

The world is ripe for your message. It is time. I support John Maxwell's view: "We believe leaders need to step up for such a time as this... To believe something so audacious—that we truly can change the world".

Prov. 3:5 "Trust in the Lord with all your heart."

Featured in Accountancy SA Magazine 

Privilege to be in the same room as innovative, out of the box thinkers and inspirational leaders who embarked on different journeys, different worlds, doing different things while capitalising on their unique talents, key strengths and interests!

Thank you to our partners, Hettie Brittz and Annatjie van Zyl at Tall Trees Profiles and Connected Life, Waldie Pienaar, who made this all possible through collaboration, creativity, inspiration, shared passion and vision and of course 'out of the box' thinking. We are proud and it is our privilege to have you as our business partners! What an adventure it has been this far!

#Innovative #Inspiring #DoingThingsDifferent #outoftheboxthinking #AccountancySA #SAICA #CA2025 #responsibleleadership #emotionalintelligence #yourempoweredpotential #TallTrees #eiactivator

Dr Arnel Huisamen Zyl

MA (Social Work); PhD (Social Work), MA (Positive Psychology), EI Activator Co-owner

I am a retired social worker, who displayed way too much loyalty by sticking with my first job in the South African Police Service (SAPS) for 27 years. I realised that my passion for people and love of learning could be perfectly combined by focusing on skills development and subsequently pursued a Masters and Doctorate in Social Work, concentrating on the evaluation of soft skills training to members of SAPS.

As demands on personnel (and life in general) increased, the need for mental toughness became more evident and in my planning and design of a resilience programme I stumbled upon the field of Positive Psychology. A whole new world unfolded for me and it was as if the puzzle just fitted perfectly – my natural curiosity lead me to enroll for a Masters in Positive Psychology and my inherent optimism embraced the science wholeheartedly.

Currently I combine all of the above to facilitate, train and coach to optimise potential. I value relationships, integrity, kindness, gratitude and especially my relationship with God – my decisions are often guided by the words “Choose Life!” and I had the opportunity to put this into action when I was diagnosed with breast cancer.

Given a new lease on life, I strive to pursue this by also making others aware that LIFE is so much more than just being alive. My dream is to travel and share this philosophy, emphasising that silver linings start with dark clouds!

Annatjie van Zyl

(Co-owner of Tall Trees Profiles, co-author of the EI Activator Report and the book Don't Change Them, Grow Them, and co-founder of the EIA)

Annatjie van Zyl is a distinguished expert in leadership development, emotional intelligence, and personal growth. She currently serves as the Director of Training & Facilitation at Tall Trees Profiles, is a partner at EI Activator LTD, and is now also contributing her extensive experience to the REBOOT team.

Originally trained as a mineralogist, Annatjie's passion for appraising the unique properties of minerals has evolved into studying the unique characteristics of humans. She believes that growing human potential and strong relationships are foundational to success in life. Life can be challenging, but she believes in the power of resilience, perseverance, and change. Teaching, coaching, and facilitating principles that challenge and improve limiting beliefs energize her.

This passion has driven her journey with Tall Trees Profiles and the EI Activator. It has been her privilege to train the trainers, leading to hundreds of Tall Trees coaches. Her work experience spans primary school children, teens, young adults, corporate, school, and church leadership, and families.

Annatjie is currently pursuing a Master of Arts in Positive Psychology from North West University, further solidifying her expertise in fostering human flourishing and working hard to live up to her personal motto: "Don't just live; grow!"

Colleagues describe her as wise, knowledgeable, humble, authentic, approachable, caring, supportive, patient, an excellent listener, and an exceptional facilitator. She demonstrates an involved, educated, kind, and friendly approach.

Annatjie's "WHY" statement encapsulates her motivation: "Everything Annatjie does, she does to learn, grow, and reach her full potential, so that others can benefit and/or grow too, and through it honor the Lord who made her." Her core life themes highlight her passion for teaching, growth, supporting others, conceptual thinking, and integrating faith and purpose. She actively applies her spiritual gifts in her work by connecting psychological principles with biblical truth.

Her favorite quote is by Carl Jung: “Until you make the unconscious conscious, it will direct your life, and you will call it fate.”